With 11+ years of experience in marketing and brand strategy, Bidisha has built a career around creating impact, helping global and Indian brands grow through insight-led strategy, creative innovation, and a deep focus on measurable outcomes.

Her experience cuts across diverse sectors and ticket sizes in the B2B space, with proven expertise in GTM strategy, brand identity development, packaging, digital campaigns, retail and experiential marketing, BTL activations, consumer promotions, and employer branding.