With over two decades of experience in consumer insights, Shireen has dedicated her career to transforming research into strategic intelligence that helps organizations make informed, data-driven decisions. She has worked with some of India’s most respected market research firms, gaining deep experience across multiple sectors, including finance, food, restaurants, and FMCG.

A passionate advocate for environmental sustainability, Shireen combines her analytical expertise with a strong academic foundation, holding a Master’s in Psychology and a Certification in Research Methodologies from the Tata Institute of Social Sciences. As a qualified clinical psychologist, she brings a rare human dimension to data, uncovering the motivations, emotions, and behaviours that truly shape consumer choices and brand relationships.